Ep. 155: Baltimore Spirits Company with Co-Founder Max Lents

Gin, Apple Brandy, Whiskey...and Pechuga?

What if participating in local farmer's markets could boost your brand more than major media coverage? In the latest episode, I sit down with Max Lents, the passionate founder and CEO of Baltimore Spirits Company. Max takes us through his journey of reviving Maryland rye whiskey, from the company’s birth in 2013 to its first spirit release in 2015. Emphasizing the power of community engagement and grassroots marketing in creating authentic customer connections, Baltimore Spirits Company weaves storytelling and tradition into each bottle, making a significant mark on the craft distilling scene.

We also dive deep into the other spirits being produced by BSC, including a Szechuan gin and a Pechuga, which I had heard of maybe once and never actually tried. Maryland - and Baltimore - is more than just rye country. It's apple brandy, gin, and spirits of all kinds.

You'll also hear about the unique methods that set Baltimore Spirits Company apart, such as pot distillation, open wooden vat fermenters, and a distinctive mash bill with dual yeast strains. We also discuss the critical contributions of Eli (originally from Peabody Heights Brewery), whose expertise in industrial-scale fermentation has been a game-changer.

From the release of Epoch Rye to innovative creations like Fumas Pumila, Max shares the meticulous process and passion behind each spirit, ensuring a product that stands out in the market. Finally, Max discusses the collaborative spirit within the Union Collective and the challenges and successes of expanding production. He and his partners have the long-term vision of becoming the premier rye whiskey distillery on the East Coast and the formation of the Maryland Distillers Guild.

Thanks everyone for listening, and thank you to Max for entering the Whiskey Ring!

Thanks to our Presenting Sponsor, BAXUS

Baxus is the world's leading collectible spirits marketplace, with user-friendly options for buyers, sellers, and collectors looking to vault their collections. Use my link below to visit the BAXUS.CO website and sign up!

Thanks to our Lead Sponsor, Black Button Distillery

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Baltimore Spirits Company

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